HEY!
My name is Mackenzie (or you can call me Kenz) and I am an Associate Creative Director, and Savannah College of Art and Design (SCAD) Alumni. I specialize in art direction, branding, and graphic design, but have a passion for all things creative! I appreciate traveling and exploring new cultures, so I often incorporate that into my work. I have always had a deep love for design and enjoy learning new skills. I have worked and studied the business of advertising, branding, interiors, fashion, beauty, and many more. With experiential marketing and digital design thriving in this wave of social media, I know I can make an impact on a brand's digital presence and online identity. Through any aspect of a brand's identity I hope to create moments that bring a story to life for the audience.
Feel free to take a look at my resume!
skills & Experience
mobile app
& web design
Creating mobile app and web experiences using Adobe Creative Suite, Proto.io, Figma, Sketch, Invision, and other programs.
SOCIAL MEDIA
Designing unique social media content, creating a cohesive brand identity, and refreshing a brand's presence to increase their engagement.
branding
Using graphic design to create or elevate a brand's identity on their social media and web platforms, as well as through physical media. This can include logo design/redesign, social media consulting, color palette and graphics design, content creation, and more.
ADVERTISING
Designing cohesive impactful campaigns and bringing a brand and its audience closer together. I have extensive experience in a critical classroom setting creating mock advertisements and campaigns for small and large companies.
experiential design
Using immersive technology and other media to dream up creative ways to get involved with the audience. The combination of social media, internet, innovative technology, and more to elevate a brand's presence as well as attract a new audience in a new and exciting way.
illustration
Utilizing software to digitally illustrate characters and graphics in numerous projects. Projects include prints, wed graphics, icons, social media graphics, apparel, and publications.